SRK to promote ‘RA.One’ with Google +

The new tie-up is intends to boost the upcoming social networking site and the superhero film

Shahrukh Khan is a brand ambassador – yet again. And the latest firm to sign him up is internet giant Google. King Khan has agreed to promote its new social networking site, Google + along with his upcoming film RA.One. 

As part of the tie-up, Shahrukh will join Google+ and participate in a live chat on the site, using the Google+ Hangouts feature over the next couple of weeks. On its part, Google will promote RA.One through not only Google+ but also through YouTube – with behind the scenes videos, streaming of the premiere and other events across the globe, and various contests. In fact, a first-of-its-kind video about RA.

One is already up on YouTube. Shahrukh is reportedly very excited about getting a chance to create a platform where his fans from all over the world can engage with his film. But whether Shahrukh’s charisma is enough to convince even a part of his mega fan following into becoming Google+ users (so that the internet giant can defeat Facebook) remains to be seen.