Priyanka Chopra signs 15 crore endorsement deal


Priyanka Chopra needs no introduction. Multi-talented would be an understatement if you were to describe the actress. Her successes are not only limited to acting, but her husky voice has literally travelled the seven seas. Chopra has been in the U.S. for an upcoming series with ABC, and there are strong reports of her also being approached to endorse an international handbag line.

Chopra had heard the campaign last month and agreed to endorse the brand, but not everything is sort out yet. A source told the Hindustan Times, “The officials approached her last month and pitched the campaign to her, after which, she agreed to be apart of it. However, some formalities are yet to be completed.”

Chopra will be a part of the line’s U.S. print and TV campaigns. The line will also expand to India but for now, Chopra will be the face of the U.S. line. She will start next month, and has supposedly gotten an RS 15 Crore signing amount for the contract. The source added, “Her work is expected to start next month, and will go on for a period for two months. The ads will be made public in the US. In the next six months, the brand also plans to launch the range of handbags in India. Until then, Priyanka will endorse it in the US.”

Chopra has successfully made a name for herself in the U.S. and beyond as a singer, having sung her debut single ‘In my City,’ with WILL.I.AM and a follow-up, with singer Pitbull. Her Hollywood debut in the ABC series ‘Quantico’ is also as awaited as her Bollywood films, ‘Dil Dhadakne Do,’ and ‘Bajirao Mastani’, are.

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