When asked about it, Shah Rukh Khan, the lead actor of Jab Tak Hai Jaan (JTHJ), feels it is “unfair” to ask anyone to reschedule his/her film. “Yashji would have wished that the other film should also do well. Everyone puts in the same amount of hard work and love in their films. It is business at the end of day,” says SRK.
We asked trade analysts what the clash of two big films on Diwali means. And they said that each of the films is likely to eat into the other’s business by 30-35 per cent.
Ajay Devgn and Sonakshi Sinha in a still from Son of Sardaar
“Whenever two big films come together, they hurt the other’s business in some way. But honestly, at this point, JTHJ has an upper hand after Yashji’s death. Earlier, they were neck-to-neck, but now, there’s an emotional element to Yashji’s film,” says trade analyst Taran Adarsh.
On the other hand, trade expert Komal Nahta says he doesn’t see why SOS should push its date. “Work and personal
relationships are two different things. JTHJ will definitely get sympathy, but I don’t think SOS has to push its date because of that. Both films are ready for release, and it’s a fair fight at the box-office.”
A section of trade also says that it’s unfair to put the responsibility squarely on Ajay. “He isn’t the only one involved with the film. Corporates like Viacom 18 and Eros are also partners. It’s not as if Ajay is the sole decision maker. Also, Diwali has been lucky for both Ajay (Golmaal Returns in 2008, All The Best in 2009 and Golmaal 3 in 2010) and SRK (Dilwale Dulhania Le Jayenge in 1995, Kuch Kuch Hota Hai in 1998, Veer Zaara in 2004, Don in 2006 and Om Shanti Om in 2007),” adds Adarsh.
Vinod Mirani, another trade expert, says, “SOS is a mass entertainer. And since it’s a Diwali opening, there will be an audience for it too.”