SRK’s Love For Kids, Launches ‘KidZania’

Bollywood actor Shah Rukh Khan may be the biggest superstar all over the world, but the man has a special place in children’s hearts as well. Post the success of his super-hero film, ‘Ra.One’, SRK is much in demand and is an icon for the kids.

It is no wonder then that Shah Rukh Khan launched a new indoor theme park in Mumbai, for children.

KidZania, an edutainment brand will soon have its first outlet in R City Mall, Mumbai in April 2013. The newly built mini-city for children will be spread across 75,000 square feet, and will have buildings, paved streets, vehicles and recognizable destinations.

Shah Rukh Khan, who is the co-promoter of KidZania India said, “I am proud to be part of the team bringing KidZania into India, as I know it will make a difference to the children here. As a parent, I realise that children are most receptive when they are having fun, so a platform like KidZania that brings entertainment and education together will add value to their lives. India is a young country and we need to focus on building a strong future – KidZania will in many ways provide that by building awareness amongst our children through an experience that is hands-on, engaging, educational, and most importantly, fun.”

At KidZania, children can involve themselves in various “real-world” activities like arriving at the airport, visiting a city center to exploring the city streets. They can even choose professions such as being a police officer, doctor, journalist or a shopkeeper and earn money which they can then spend or save. The idea is to educate through experience, and encourage strong life skills in children. Of course, from a kid’s perspective it’s all about fun.

Clad in blue jeans and a black blazer, SRK was the centre of attention at the press conference to launch KidZania. He was seen performing his trademark dance steps and even shook a leg with all the children present. SRK has always been a believer in children’s talent, and was not disappointing his legions of kiddie fans this time around too.
SRK’s Love For Kids, Launches ‘KidZania’ SRK’s Love For Kids, Launches ‘KidZania’ Reviewed by Zoe on 3:35 AM Rating: 5

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