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September 28, 2013

Screen Survey 2013: Katrina Kaif is the woman on top

The beauteous Katrina Kaif continues to mesmerise as an actress with the biggest brand value.

It took a foreigner to take Bollywood by storm and make it to the big heap. From a slow start in Boom to the highest position in Dhoom 3, Katrina Kaif's journey has been nothing short of a fairy tale.

The question of Screen Annual Survey 2013 in this category was which living actress of Hindi cinema has the biggest brand value, and the results pegged the dazzling Katrina Kaif on top with 26 per cent votes in her favour.

It was not surprising that Katrina Kaif topped as the numero uno heroine with the biggest brand value, but it was still revelatory that despite so many more actresses making inroads into tinsel-town and establishing themselves as brands, she made it to the top yet again.

The actress has built her brand slowly and steadily. Despite a disastrous start with Boom and a poor command over Hindi, Katrina Kaif got noticed for her glamour quotient as the leading lady in Maine Pyaar Kyun Kiya and Humko Deewana Kar Gaye.

Katrina Kaif soon found her a footing in Bollywood with several hits like Namaste London, Partner, Race and Singh Is Kingg.

However, it was with Kabir Khan's New York that the actress got noticed for her acting skills, something she followed up with films like Raajneeti, Zindagi Na Milegi Dobara and Jab Tak Hain Jaan.

Though the reviews to her acting ability have been mixed, Katrina Kaif's intriguing mix of beauty, energy, hard work and dedication have established her as a brand to reckon with. Couple this with the fact that she is one of the most-in-demand face for several multinational brands like Panasonic, Pantene, Titan which has made a formidable brand that she is. Kaif is also an inspiration for several wannabes from all over the world, who dream of Bollywood as their destination.

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