LEVI’S® BRAND OPENS RETAIL STORE IN SAN FRANCISCO’S HISTORIC CASTRO NEIGHBORHOOD

The Levi’s® brand will open its newest U.S. store in San Francisco’s historic Castro neighborhood at 525 Castro Street today, November 10. The Castro location is the brand’s second owned-and-operated retail operation in its hometown city. In celebration of its new home in the Castro, the Levi’s® brand is honored to sponsor the “People’s Premiere” of Milk, the highly anticipated biopic about the life of gay-rights icon Harvey Milk. Inspired by the life of Harvey Milk, and in honor of the opening of Levi’s® new store in Milk’s beloved Castro neighborhood, the Levi’s® brand and the Levi Strauss Foundation are also proud to be making cash grants to two nonprofit organizations with a presence in the Castro.

“It’s a perfect fit,” said Mark Breitbard, Levi’s® Brand Retail President. “We have a unique relationship with the Castro neighborhood that goes back decades. As the Castro was being reborn in the 1960s and 1970s, Levi’s® jeans were an important part of the neighborhood uniform. Over the years we have also provided philanthropic support to numerous San Francisco and Castro neighborhood organizations that provide services to and advocacy for neighborhood residents.”
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