Neil Nitin Mukesh is in the news for various reasons these days. Be it his latest film ADZ or he going nude for his character in Madhur Bhandarkar's JAIL. Now the latest is that an Italian company, Morellato Watches, a Life Style brand, have come down to India and they have roped in Neil Nitin Mukesh to endorse the brand, the reason they roped him is because Neil has got the looks of an international star and with his stubble's he looks rugged.The brand was particularly looking for the tough look and that's the reason they did not settle with any chocolate looking Bollywood star as they wanted to maintain the brand image in an international market also. Since the brand has a strong presence in international market they wanted a star who would be young and would look like an Italian or a Mexican and who other then Neil could be better.