Dressing to the nines, Alia Bhatt-style is just a click away now. The multi-faceted actress joins the growing list of fashionable Bollywood stars who are trying their hand at designing trendy clothes, and has tied up with Jabong.com to launch the "Alia Bhatt for Jabong" line.
To be retailed exclusively on the online fashion destination, the collection was launched at an event in the city recently, where Alia took the bow as both, designer and showstopper.
Says Alia, "I've had a great time creating this fashion line. And now comes the best part — sharing the experience and the brand with my fans and everyone out there who just loves clothes."
Adds Arun Chandra Mohan (Founder and CEO, Jabong.com), "We've been looking for someone who is young, confident, stylish and has a great connect with the youth. Who better than Alia, with her knack for fashion! We are happy to introduce her collection, which is all about catering to the needs of young girls who want to make a style statement."
Alia's collection targets GenY with options for an eclectic set of moods — be it the bohemian line, the casual denim line or clubbing/party line. Ripped jeans, leather jackets and florals feature in the collection that also offers shoes for young girls.
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Alia Bhatt